In an interview with CBS News, President Barack Obama says the biggest mistake of his first term as president has been his inability “to tell a story to the American people that gives them a sense of unity and purpose and optimism, especially during tough times.”

Obama’s presumptive opponent in this fall’s election, Republican Mitt Romney, pounced on his remarks, saying, “Being president is not about telling stories. Being president is about leading, and President Obama has failed to lead.”

This is not a political blog and what I’m about to say is not politically motivated. But Romney couldn’t be more wrong.

Yes, being president is about leading, but a big part of leadership is telling stories. Ronald Reagan knew it and that’s why he is still called “The Great Communicator.” The most successful CEOs also know it. I once worked for a company in which the CEO was obsessed with telling stories because he knew their power in helping employees understand his vision for the company. And in business as well as in government, those without a vision are lost.

Carol Kinsey Goman, a consultant and expert in culture change for business, wrote several years ago that “Good stories are more powerful than plain facts. This is not to reject the value in facts, of course, but simply to recognize their limits in influencing people. People make decisions based on what facts mean to them, not on the facts themselves. Stories give facts meaning. Stories resonate with adults in ways that can bring them back to a childlike open-mindedness — and make them less resistant to experimentation and change.”

I don’t know many people who would argue that change is not needed in our country. Obama ran and won on that platform, in fact. Perhaps he’s on to something. Those who believe he has failed to bring about the change he promised — and I would think Romney is among them — might consider that the president might be right in his assessment of his first term. Perhaps if he had been a better storyteller, more change might have happened.



4 Responses

  1. Hi Robert – Thank you for your piece about storytelling. I saw it on Ragan today and then visited here. Storytelling is a phrase we use more and more where I work, and as communicators get in the mindset of it, we are better at coaching our leaders and clients. Thanks again!

    • Obama is the weakest President next to J. Carter., He is way to controversal with his past, his associations, his policies, his appointments. He is the furtherest thing from a leader. He has scant experience., he is not a good communicator, makes more gaffes than the last 8 Presidents combined. He is untrustworthy, sneaky in his ways. He is hurting America. He has failed miserably in his promises, done nothing for blacks, minorities as promised. Total Failure, Obamacare as well. Mitt Romney will prove what a President should be, I guarantee. My Opine., don’t get me started about his Wife.
      Ron Sapp-Seattle.

  2. Kim, it’s great to hear from you. Thanks for your comment. I agree that we need to do more coaching of our business leaders on how to be better storytellers. Stories can convey information and shape attitudes and behaviors in ways that other vehicles can’t.

    Ron, the focus of this post is not on Obama’s politics. I made that pretty clear in the third paragraph. The point here is that storytelling is, in fact, an important skill for leaders. I don’t make political statements on this blog, but occasionally refer to political leaders’ communications as good and bad examples for business leaders who are interested in using communication effectively.

  3. […] read about the President’s comments in professional communicator Robert J. Holland’s recent blog post, “Storyteller-in-Chief.” And just as Mr. Holland states in his post, I must stress this is NOT a commentary on politics. […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: