Last year, while still a self-employed communication consultant, I allowed my membership in the International Association of Business Communicators to lapse. When I did, I immediately lost my Accredited Business Communicator (ABC) status, which I had earned in 1992.
I had been an IABC member for 23 years before ending my membership. I had been president of the Richmond, Va., chapter twice, district director for two years and served on the international executive board for three years. However, I didn’t have an employer to pay for my memberships in both IABC and the Public Relations Society of America. I chose to stick with PRSA because it better meets my needs at this point in my career and due to dissatisfaction with IABC’s focus on products and programs rather than the member experience.
When I dropped IABC, my accreditation went away, as if I never had it.
Accreditation was a point of pride for me, but it was also valuable in other ways. The ABC process is rigorous. It includes submitting a portfolio of work and sitting for a thorough written and oral exam. (PRSA’s Accreditation in Public Relations process is even more so.) Achieving the designation was like receiving a seal of approval from my profession. I can’t directly quantify its value in terms of getting higher salaries or better jobs – I got my current job without having the letters behind my name – but I do believe ABCs are looked upon as leaders in the profession, just as those who have the APR label.
I pay more attention when I read articles or listen to presentations by accredited communicators. I figure they have the body of work and the recognition of their profession that lends a bit more credence to what they have to say.
Accreditation also opens doors. At chapter meetings and conferences, I had a conversation starter when I ran into other ABCs or APRs. Accreditations aren’t exclusive clubs, and most accredited members don’t look down their noses at peers who are not accredited, but having an ABC did create an immediate camaraderie.
It’s time to remove the “members only” requirement for accreditation in IABC and PRSA. Lack of membership in IABC doesn’t mean I suddenly became less experienced or knowledgeable about my profession. It simply means I could no longer afford, or no longer found value in, membership. IABC does give me the option of preserving my accreditation for an annual fee (which I won’t do). It’s just another way to make money rather than focusing first on what’s right for the profession – which is one of my gripes about IABC in the first place.
PRSA requires ongoing professional development and public service, making the APR a more meaningful designation that goes beyond simple membership. Beyond the membership requirement, the APR at least helps to strengthen the profession. IABC should adopt similar conditions and drop the membership requirement. Both designations would then serve the public relations profession by setting standards through their accreditation programs rather than simply using them to add numbers to their membership lists.
P.S.: There’s an interesting, relevant discussion going on over at Gini Dietrich’s Spin Sucks blog about her proposal to somehow regulate the public relations industry. One idea is for required accreditation to be the mechanism for setting some sort of minimum competency level for PR professionals. Of course, the first step in that scenario would be removing the membership requirement for accreditation by either IABC or PRSA.
Filed under: Change, Communication Jobs, Ethics, IABC | Tagged: ABC, Accredited Business Communicator, Accredited in Public Relations, APR, Gini Dietrich, IABC, International Association of Business Communicators, professional standards in public relations, PRSA, Public Relations Society of America, regulation of PR, Spin Sucks, universal accreditation |