This weekend I said goodbye to one of my two best friends. I shared some personal thoughts about Faith Eury with my Facebook friends — who she was, how we became friends, why I loved her and what she meant to me. As I’ve thought about her over the last few days, I realize there’s something I can say about her life that is relevant to communicators, so I want to share it here.
Faith was a communicator herself. That’s how we became friends — she worked for a client I served as a consultant 10 years ago. A friendship blossomed, then deepened because of some shared experiences including a history of anxiety attacks. I had been through them before and tried to offer encouragement that she could overcome them. Social anxiety is more common than many people know and attacks can be debilitating.
Faith was an effective communicator because she could cut through extraneous information and get to the essence of a message. She was that way as a person, too. There was no fluff with her. She cut to the chase.
On a spring morning nearly three years ago, I took Faith to the hospital because her primary care doctor told her she needed to go right away and she shouldn’t drive herself. I stayed with her through a long day of examinations and tests that resulted in a diagnosis nobody wants to hear. She had Hodgkin’s disease, a blood cancer that is survivable with chemotherapy. She endured the brutal treatments with courage and grace.
But she did more than just endure. While still in treatment, Faith organized a team to walk in the Leukemia & Lymphoma Society’s Light the Night event in Richmond, Va. Not only did she organize the “Faith’s Hope” team, but it raised the most money of any team in the walk. Over the next two years Faith would lead the team to raise more than $16,000 for blood cancer research. In addition, she helped coordinate events for the LLS and spoke to school groups and others about the importance of research to the fight against cancer. The LLS in Virginia honored her as its Volunteer of the Year in 2010.
All this from a woman who suffered from social anxiety.
I’ve thought a lot about how Faith was able to pull it off. Where did she find the courage to overcome her fears and speak publicly about her Hodgkin’s disease? Why didn’t the prospect of getting up in front of total strangers paralyze her? Why did a woman who was intensely private open up her life to not only friends but people she did not know?
It’s because Faith was passionate about her topic. She lived it. She experienced it deeply. It was part of her. When she spoke or wrote about it, she was communicating from the deepest part of her soul.
We communicators can learn something from that. Yes, even in a business context, it’s possible to communicate with as much passion. In business we rarely communicate about life-and-death issues like cancer. But as we write speeches for executives, we can try to pull the passion out of them. As we interview people for a feature story on the company intranet, we can ask them questions that get at why they care about the subject, using real words instead of corporate-speak. We’re working with people, after all, who hopefully live life in a real way and experience things deeply. Sometimes I think we just don’t work hard enough to get to the essence of the message.
If a woman like Faith can cast aside her fear and talk honestly about something she cared about that affected her, why can’t we get our clients to cast aside theirs and talk honestly about things that affect them and their audiences?
Filed under: Back to the Basics, Creativity, Employee Communication, Executive Communication, Lessons From Life, storytelling, Writing Skills | Tagged: cancer, employee communications, executive communications, Faith Eury, Hodgkin's disease, Leukemia & Lymphoma Society, Light the Night, social anxiety, transparent communication |