Tiger Woods’ Apology: 13:20 Too Long


Today’s statement by Tiger Woods about his sleazy lifestyle and marital/paternal failures was pretty much as expected: 13-1/2 minutes of forced humility, groveling and apologizing with some self-righteous indignation toward the news media thrown in.

I won’t analyze his performance and offer public-relations advice like tens of thousands of other consultants are doing today. I’m fairly certain Tiger doesn’t read this blog anyway.

But for the rest of us who might occasionally find ourselves saying or doing something stupid that affects people who are important to us, I’ll offer this advice from a communication standpoint:

Go to the people who are affected by your behavior, look them in the eyes and say this: “I’m sorry. Please forgive me.” Don’t say anything else. And say it only if you mean it.

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6 Responses

  1. Great advice, Robert! Too bad Tiger didn’t ask you.

  2. AMEN, Robert!

  3. And I would counsel doing it MONTHS ago.

  4. Maybe the reason Tiger hasn’t been seen so much lately is that he HAS been apologizing to all the people he has wronged. That would be a full-time job for about 6 months, if the media stories are actually true.

    After all, when a Washington Post/ABC poll asked 2,000 women if would they have sex with Tiger Woods. 82 percent responded “not again.”

    Steve C.

  5. You crack me up, Steve!

  6. I’m amazed that the media are so infatuated with Tiger Woods, Brangelina, Octomom, Michael Jackson, and whatever. You used to be able to turn on CNN and see actual news. Now it’s Lifestyles of the Rich and Famous.

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